The assignment was to come up with a three part cleaning regimen for Bissell's pre-treat spray, cleaning formula and deep cleaning machine.
A new logo was created using the imagery of the three parts. Custom retailer shelf sets were rendered with "take-one" materials and shelf blades that educate the shopper on the 3 part system. This shows one of several concepts created. Other concepts included a digital kiosk that would educate the shopper as well as help cross sell other products in the store. View more work in the gallery below for an example.