Client: Tarn Outdoor, headquartered in Whitefish, MT.
The founder of Tarn contacted Todd and asked if he'd be interested in creating a brand mark for Tarn. Todd's response, "What the hell is a "tarn"?
Basically when a high elevation glacier melts it creates a lake, a "tarn". Seeing quite a visual challenge to capture that into a simple clean graphic sparked Todd's curiosity to accept the project and begin the challenge of bringing Tarn to life.